Prouro Blog

Brief History of Dove:  Dove is an internationally recognized Unilever brand. Mainly produced in Australia, Canada, Germany, India, Indonesia, Ireland, Netherlands, Pakistan, Thailand, Turkey and United States dove products are sold in more than 35 countries.  In 1957, Dove soap was launched in the USA. Dove contained a patented, mild cleansing ingredient. It was positioned - then and now - as a "beauty bar" with one-fourth cleansing cream that moisturizes skin while washing as opposed to the drying effect of regular soap. In 1979, the phrase "cleansing cream" was replaced with "moisturizer cream". Unilever started aggressive marketing and won more than 24% of the market by 2003.  Target Market: Dove mainly produces different beauty product like soap, body wash, deodorant etc. for women. But dove also has a specialized brand for men also which is rarely marketed in South-Asia.  Product Positioning: The place a brand occupies...

Bangladesh politics is two parties based for the couple of years. There are two leading political parties and besides some small political parties also exists. Of Bangladeshi political party, Bangladesh Awami League is the oldest political party, on the other hand Bangladesh Nationalist Party (BNP) is formed in the decade of 1970. Currently both parties are leading two coalitions where Bangladesh Awami League leading coalition is ruling government.  Bangladesh Awami League:   Formed in 1949, Bangladesh Awami League is one of the major party in Bangladesh. The party was founded with the aim to remain as an alternative to then ruling party Pakistan Muslim League. The party was initiated by then leader Hussein Shaheed Suhrawardi and Abul Hashim. In 23rd June of 1949, the first committee of East Pakistan Awami Muslim League was commenced in Rose garden Dhaka. Its first president was Mowlana Abdul Hamid Khan Bhasani and Shamshul Hoque of Tangail was General Secretary of the...